Reflections on Active Partnerships two day collaborative leadership convention

Article written by Rowena Merritt, Director, National Social Marketing Centre

For many people working within local councils, physical activity related service areas (which includes sport) can feel both exciting, frustrating and daunting right now.

As the network of County Sports Partnerships gather in Nottingham today for our annual Convention, we are delighted to announce the launch of a new brand name ‘Active Partnerships’.  

Without understanding the benefits currently received (whether actual or perceived), it is impossible to offer an exchange which will make your target audience change their behaviour.

It’s a phrase I hear often in my daily work-life… “we’re a people-based business”, “we know people are our number one asset” and (my favourite!) “I’m at people person”.

For different target audiences, the barriers and benefits to changing their behaviour are completely unique.

The Active Partnerships are delighted to report that all 43 Active Partnerships and the national team have achieved the UK Sport and Sport England governance code which is considered to be among the most advanced in the world.

Sport England have recently announced they have committed £1.5 million of National Lottery funding which will enable a number of CSPs to support the expansion of The Daily Mile

Greater Manchester LOC recognised for using Young People's Voice within the planning for the School Games.