‘Get Active Essex’ was an awareness and behaviour change campaign which ran from October 13th to December 10th 2014 (8 weeks) -’ to ‘kick-start’ our mission to get people in Essex more physically active.
Why and how
- 52.9% of the whole population of Essex do not participate in sport or Physical Activity.
- The campaign will encourage people to find opportunities to participate in sport or physical activity via the online Get Active platform.
- ‘Get Active’ as an umbrella concept which can be used to promote geographical areas i.e. ‘Get Active Basildon and targeted groups i.e. ‘Get Active Schools’ ‘Get Active at work.’
- It can be used for future campaigns i.e. ‘Get Active in 2015’ for a new year campaign.
- Primary target audience will be adults that live and work in Essex who participate in little or no physical activity – County wide campaign.