Awareness and Advocacy

Active Partnerships lead local marketing campaigns, identify messages for targeted segments, design promotion material and use appropriate communications methods to help raise the profile of sport activities and events. Active Partnerships have developed good links with their local media including print and radio. 

Active Partnerships work with national and local partners to help ensure campaigns and messages are successfully delivered resulting in more people becoming involved in sport and physical activity. 

At a strategic level the Active Partnerships national team provides advice and helps national partners shape their campaigns and messages. Active Partnerships then use their local knowledge and insight to deliver and communicate with their communities to ensure maximum impact.