Conditions...
“To affect systems change we need to focus on shifting the conditions holding the problem in place”
“To affect systems change we need to focus on shifting the conditions holding the problem in place”
6 months on from Why is everyone talking about measurement conversations continue almost daily about the topic. At both a local and national level. Inside and outside of the network.
It’s now over a couple of years since the most recent strategies from the government and Sport England about how to get people more active. They signalled a sea-change in our focus and the way we work.
Following on from Volunteers’ Week and Coaching Week, I thought I would share my latest thoughts on workforce development…
Without understanding the benefits currently received (whether actual or perceived), it is impossible to offer an exchange which will make your target audience change their behaviour.
It’s a phrase I hear often in my daily work-life… “we’re a people-based business”, “we know people are our number one asset” and (my favourite!) “I’m at people person”.
Social marketing is all about achieving sustainable behaviour change.
When I was at school, anyone aged over 30 was ‘old’, but that’s how teenagers think.
Article written by Svend Elkjaer runs the Sports Marketing Network
To be really successful in community sport and physical activity we must engage the head, heart, hands, and yes, the hormones!