This case study highlights the process following a 30 minute conversation, in which a place-based approach to tackling inequalities supports the needs and benefits of community relationships, community bridging and the role of Active Local Officers.

In Summer 2021, 2022 and Winter 2021, Sport England provided funding for a paid digital marketing campaign to drive children and young people (C&YP) in receipt of benefits-related free school meals to the opportunities created by the government funded Holiday Activity & Food Programme (HAF).

Evaluations of these campaigns found that social media plays an integral part in the bookings of HAF. The campaign was based on selective platforms, which were; Facebook, Instagram, Snapchat, radio and some offline marketing. Nine Active Partnerships were involved.