Further Information: FACT
Farida Anderson is a cancer survivor. She found out she had cancer on a routine screening she attended after turning 50 years of age. Her life was turned upside down, her family devastated. She fought the disease and still fights, but one battle was particularly challenging for her.
Farida woke up one day and looked in the mirror. She didn’t like what she saw. She was overweight, her hair was limp, her posture that of a much older woman. Farida always had body confidence but now, she was afraid to even look at herself.
Farida wondered, “what does every other woman do who faces this problem?” There seemed little support for getting back into an active routine post cancer treatment.
Farida had a conversation with staff from GreaterSport about this and GreaterSport decided to fund and support a new initiative to get started. Together we wanted to create an opportunity for women to get active that was welcoming, safe, supportive and bespoke to them.
Using insight into women and girls and the obstacles they face, we knew it was important to take things at the ladies own pace. Ensuring a social aspect was paramount.