CSP: Active Cumbria
Further Information: Working in Partnership - SWEP
Over a number of years, Active Cumbria has created a strong and innovative working relationship with commercial partner New Balance Athletics Shoes Ltd. Through this partnership, Active Cumbria have been able to proactively increase the amount of investment coming into Cumbria to develop the sports workforce to help drive up the quality and quantity of those working in sport across Cumbria.
Over the three years of the programme, the New Balance Charitable Foundation for International Giving, based in Boston, USA, is providing £60,000 cash funding to the programme being delivered by Active Cumbria, and a further £21,000 worth of sports clothing.
‘We are delighted to be working with Active Cumbria, the work they do will ensure that this funding will go as far as possible to addressing skills gaps.' Liam Burns, Europe, Asia & Middle East Business Manager, New Balance.