Network News The importance of evaluation: an essential part of the planning process Article written by Rowena Merritt, Director, National Social Marketing Centre Read more about The importance of evaluation: an essential part of the planning process
Network News Developing Your Intervention Mix Without understanding the benefits currently received (whether actual or perceived), it is impossible to offer an exchange which will make your target audience change their behaviour. Read more about Developing Your Intervention Mix
Network News Selecting Your Target Audience and Generating Insight For different target audiences, the barriers and benefits to changing their behaviour are completely unique. Read more about Selecting Your Target Audience and Generating Insight
Network News Are you clear on what target behaviour are you trying to change? Social marketing is all about achieving sustainable behaviour change. Read more about Are you clear on what target behaviour are you trying to change?