The National CSP Network MarComms Group recently worked in partnership with the LTA on the 2015 Great British Tennis Weekend (GBTW) campaign to help inspire more people to play tennis more often.
GBTW 2015 Impact
•10,000+ more people attended compared with 2014
•64% of people played more often after 6 wks
•53% of clubs have seen an increase in junior / adult membership
•Nearly double the amount of regional press coverage achieved compared to 2014
•70% reach to all adults in UK
The National CSP Network Group provided advice, support and feedback regarding messaging, segmenting target audiences and developing a PR and media toolkit. With support from the LTA, the Network identified local opportunities where the promotion of the GBTW campaign could be maximized.
CSPs successfully linked the programme to the Workplace Challenge, This Girl Can, Project 500, Race for Life, School Publications and School Games. CSPs promoted GBTW through their own digital channels and secured features on local radio an in the local press.
Van Willerton said:
“We are thrilled to have struck up such a positive relationship with national MarComms team and the Network and thank everyone for their efforts. To have tennis identified as a priority is fantastic. The Network helped support parks and clubs across the country by encouraging people from wider audiences to try tennis for free this summer. We aim to continually improve our partnership, as we come together and plan to inspire more people to play tennis more often in the 2016 campaign.”